HYPERLIQUID
Hypeliquid approached me to create a full brand identity and trading platform for the launch of their decentralized perpetual futures exchange. Starting from scratch, I led the creative direction, building a bold, vibrant brand and designing the full UX and UI for the trading platform.
CREATIVE DIRECTION
BRAND CREATION
UI/UX
ANIMATION
BRAND
A strong and flexible brand identity was developed to reflect Hypeliquid’s position as an innovative player in the decentralized finance space. The brand was designed to be vibrant, recognizable, and adaptable — standing out in a competitive market while remaining accessible and user-focused.
LOGO
The logo for Hypeliquid, featuring a distinctive blob in the shape of an "H," was crafted to embody the values and spirit of the brand.
The abstract form reflects the fluidity and adaptability of traders navigating the ever-changing crypto landscape — a subtle nod to liquid assets and movement within the market.
BRAND GUIDELINES
A set of brand guidelines was created to ensure consistency and coherence across all touchpoints. The guidelines provide practical tools to help maintain the integrity and essence of the brand in every application.
WEBSITE
The initial website was designed with simplicity and focus in mind, allowing Hypeliquid’s trading platform to take center stage. The site acts as a clear entry point to the brand, highlighting key features and the unique offering of Hypeliquid.
TRADING PLATFORM
In addition to the brand identity, I designed the complete trading platform — covering UX, UI, and interaction design. The platform was built to offer a seamless and intuitive experience for advanced traders, with a focus on clarity, usability, and performance.
From order flows to chart interactions, every detail was crafted to support efficient and confident trading in a fast-paced environment.
BRAND APPLICATION
Examples of Hyperliquid’s visual language applied across a range of digital and physical touchpoints — showcasing how the brand comes to life in different contexts.
